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Partnerships

Make sport a force for good.

Build lasting relationships with fans of pro cycling and connect with 80M+ annual viewers

Our partners help us deliver social impact, encourage health and wellbeing, and create sustainable cycling events that inspire the next generation of world-class talent.

Income from partners helps us reinvest in the development of cycling in the UK.

Our partners have helped us fund:

  • Live coverage of the National Road Series

  • The Cambridge Criterium

  • Free rides for the public on traffic-free roads

  • Track repairs at Redbridge Cycling Centre

  • Matt Downie’s NC500 record-breaking ride

  • Donations to Team LDN women’s cycling team

Grow with Monument Cycling

  • Engage with real fans

    Reach millions of cycling fans every month.

  • Maximise digital activation

    Show up where fan communities are with regular partner activations.

  • Align with our values

    Share our vision to build a thriving British pro cycling scene and get more people on bikes.

  • Access exclusive content

    Access exclusive video and photo content for your digital campaigns.

Our core values

  • Pride in place

    Building and supporting events for residents that instil pride in their community.

  • Equal opportunity for all

    Delivering free-to-attend sport that closes the social gap and is accessible across communities.

  • Decarbonise travel

    Encouraging sustainable active travel in our communities and neighbourhoods.

  • Inspire the next generation

    Making cycling the first choice for the next generation of athletes.

  • Increase gender equity

    Creating a thriving women's sporting scene with 100% gender equity.

Our market position

Reach customers wherever they are

Show up where fan communities are with regular partner activations and reach millions of fans every month.

Engage with the British road cycling community

Talk directly to the fans - drive measurable results and exceed your campaign objectives.

Build a community and drive brand awareness

Be a part of the conversation and build deep relationships with an engaged community of cycling fans.

Available opportunities

Let’s talk

Our coverage of the British pro cycling scene is helping to set new records for reach and brand engagement.

Book a call to:

  • Discover how we can include you in our 2024 coverage.

  • Learn how we help other businesses reach their goals and connect with communities.

  • Get partnership opportunities to suit your needs.

Or fill out the form below and we’ll get back to you as soon as possible.